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"They found something perfect for us," Mellion said, with larger diamonds on the band, but still thousands less than the competition. This time was her third visit to the ring, and the staff greets her by name. "They know our story now," she said.
that Becker began opening storefronts around the state Avon, Torrington, Middletown, Windsor Locks, Clinton, Southington, Old Saybrook, Colchester, Newington, Manchester, Nike Men Sneakers 2017
Danielle Mellion, 27, of Simsbury, was seated at one of the new jewelry cases recently, looking at a diamond solitaire on a band studded with diamonds. She and her Nike Sneaker Shoes 2017
"We went to at least five jewelers before here," Mellion said. At one national chain in the mall, she said, everything the sales associate showed the couple was five times their budget. "It was the worst experience," she said. "He felt like we couldn't ever afford anything we wanted."
Bristol, Norwich to buy gold. Rents were cheap, with high vacancies in strip malls, and the revenue coming in from those operations not only made up for the decline in West Hartford, but was enough to expand the staff.
In the LaSalle Road store, 70 percent of the sales are new jewelry, and 30 percent are estate sales.
In 2012, the climb in gold prices moderated, and the amount of business at the gold buying centers started to taper off, he said. Then prices fell in 2013.
At these Becker's outposts, most of the stock is estate jewelry, which sells for about half the price of new jewelry. In the cases, it's about 90 percent estate and 10 percent new, Nike Blue Shoes For Girls he said.
Then, on the recommendation of her boyfriend's family, they visited Becker's. The sales staff eased her boyfriend's nervousness.
Becker's Rode Rising Gold Prices To Soften The Recession's Bite
"They thought I was nuts," Becker said, when he first told his staff. But he explained why he was doing it. During the recession, jewelry sales fell 30 percent, even with an increased budget for advertising. Buying precious metals could make up for that.
"I say with pride, we did not have to lay off any people during this recession."
The strategy was so successful Nike Shoes Latest Design
Becker's now has 65 employees, and all of the new hires for the gold buying locations were unemployed, he said.
Becker's has workers who have been with the company for more than 20 years, and Becker says he feels like they're part of his extended family.
boyfriend had ordered the ring back in March she and her best friend were just visiting her future engagement ring.
In October last year, Becker decided to start converting some of the storefronts into sales floors, not just buying centers. Newington, Manchester and Bristol were first; Old Saybrook and Colchester followed this spring, and Norwich is next.
As the financial panic began to send investors to gold, prices climbed rapidly in 2009. Becker's had bought and sold used jewelry called estate jewelry for years, but had never bought with an eye to melting it down.
At every store, she said, the prices were more than they'd planned for.
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